★★★★★ Trusted by 200+ negotiators in the last 30 days
Negotiate Better Deals by Tomorrow
The 5th Law alone - Selective Transparency - will move your deals ahead faster, and with greater value, than most of what you'll read in any other book.
This 34-page guide will change how you walk into every negotiation from here on out.
What You're Getting
A 34-Page Reference Guide Built From $3 Billion in Real Deals
This isn't theory. It isn't a framework invented in a business school classroom. These are the Five Laws I've applied across $3B+ in negotiations, helping businesses add over $100M in net profits.
For a limited time, you can get the 5 Laws framework for FREE. With it, you get a clear, practical reference guide you can read in an afternoon and use in your NEXT NEGOTIATION.
The 5 Laws of B2B Negotiations
Every successful B2B negotiation follows these Five Laws. Skip one, and you leave money on the table. Understand them all, and you become the person in the room who always seems to land the bigger deals.
Law #1: We Negotiate With People, Not Businesses
There's no corporation across the table from you. There's a person - with a boss, with pressure, with things they care about. When you negotiate with the human instead of the entity, the nature of the deal changes.
Law #2: People Have Needs - Business AND Personal
Every person you negotiate with has two layers of needs: what their company needs, and what they personally need. Miss the second layer, and you'll never unlock the full value you could have.
Law #3: People Perceive Value When Their Needs Are Met
Great B2B negotiations aren't win/loss - or even win/win. They're exchanges of value. When both sides walk away feeling like their needs were met, deals get done faster, relationships hold, and you become a strategic partner for future opportunities.
Law #4: The Side With the Most Information Gets the Most Value
Information is the real currency of negotiation. The more you understand about what the other side needs, fears, and wants to avoid, the better positioned you are to create an offer they can't turn down.
Law #5: Selective Transparency - Seek Maximum Information While Strategically Revealing Only What Gets Your Needs Met
This is the art of the whole thing. Ask more than you answer. Listen more than you talk. Share what moves the deal forward, and hold what doesn't. This law is where good negotiators become great ones.
Why These Laws Work
I've Negotiated Hundreds of
8- and 9- Figure Deals
I'm Ken Trent. I've spent 20+ years in eCommerce and more than a decade in large-scale B2B negotiations. Here's the short version:
- Amazon Vendor Manager - Managed the Toys & Collectibles category, $200M P&L
- Sr. Director at Spreetail - Led a team of 80+ that grew my P&L from $200M to $500M+
- Chief of Growth & President of BIMQuote at Builders Capital - Oversaw largest construction relationships
- $3B+ in total negotiations managed
- $100M+ in net profits added for clients
The deal that still sticks with me:
A few years back, I was negotiating on behalf of Amazon. The supplier was Funko, and we needed Amazon to carry two critical subscription box products, but we were only offered one. Asking for the second box - which was already slotted for Target - was a big ask.
Instead of pushing harder, I applied these five laws, along with the "Reverse Why" - a technique for getting your counterpart to voice what they see as the value you bring to the table in a B2B relationship.
And at a key moment in our dealings, I offered something unexpected: free ad placement. Not because I had to. Because it met a need they had for broader marketing visibility
At the end of the day, we got both subscription boxes. That single negotiation added $12M in revenue to a $40M annual business.
That's what these laws can do.
Is This for You?
This Guide is Built for Anyone Who Negotiates - and Doesn't Want to be Taken Advantage of
✅ B2B sales reps and account managers
✅ Founders and business owners negotiating supplier or vendor deals
✅ Procurement and sourcing professionals
✅ eCommerce operators managing retailer relationships
✅ Anyone who's ever felt like they left money on the table after a deal
Who This Guide Is NOT For
If you're looking for a get-rich-quick script, this isn't it. This guide is for people who want to understand why deals happen - and build a foundation they can use for the rest of their career.
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